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My Design Process

One thing I’m often asked by new clients is what my design process is. Whilst every project is different and the process tailored to the needs of the job, they all follow the same basic structure:

The Brief

Every job starts with a good brief. This phase will help me as a designer to better understand the business I’m working with, the people involved and what it is that the project is aiming to achieve. With these initial questions answered, we’ll work together to identify and agree project objectives, deliverables, deadlines and budget.

Research & Ideas

With the brief set, I now have the information I need to get out there and research, look at the competition, identify trends and fully immerse myself in the subject. From this I can begin to work on different concepts which I will then present to you for evaluating against the brief. Feedback from the client then follows.


By this stage the project is really taking shape and both myself and the client should have a relatively clear idea of the direction of the design. Concepts are developed further and brought to life. During this period, the designs may be periodically shared with the client for further feedback to keep the project heading in the right direction.

Final Designs

The most exciting part of the process. Once everybody is happy with the designs we reach ‘sign off’. This may involve supplying the final artwork to the client or sending directly to the printer. It’s of utmost importance to me that the project runs smoothly and the client goes away happy. All going well, the first project may be the start of a much longer term relationship.

If you’d like to work with me then I’d love to hear from you. Just get in touch.

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