An advertising campaign created on behalf of Leeds Bradford Airport and British Airways. Whilst the adverts had to conform to BA’s strict brand guidelines, there was also scope for personal creativity via the illustrations at the bottom of the ad. The adverts appeared across Leeds and Yorkshire in various print and digital formats. This included large format billboards, bus shelters, on the side of buses and digital screens. The campaign was very widely seen, not least because it featured prominently to those arriving at and departing from Leeds City Station.
Categories: Digital, Illustration, Design for Print